Everybody's Introduction to Snowflake | Available free on Linkedin Learning via my link

0:00Hey it's Tim here, in today's video we're

0:02talking about Snowflake, as ever let's get

0:04stuck in.

0:05So for some time now I've been threatening

0:07to make videos about new technologies and

0:09Snowflake

0:09has actually been something that I've

0:11already been making content about. If you

0:13head to the

0:14YouTube channel and on the top right hand

0:16side, I don't know if many people know this

0:18but if I

0:19just collapse this sidebar here, there's a

0:21little search bar here and once you're

0:23there you can

0:24actually just search content on the channel

0:25so if you type in Snowflake there you'll

0:27get a return

0:28list of pretty much all the videos I've

0:30made in that area in chronological order of

0:33what makes

0:33the most sense. So you can see here I've

0:35made quite a few videos and part of the

0:37philosophy around

0:38making content is just generally can you

0:41add value to the content and actually the

0:44best way I tested

0:45that with Snowflake was I actually made a

0:46series based on Snowflake's own resources.

0:49So I went to

0:50Snowflake website, I took the resources,

0:52the getting started with Snowflake

0:53resources, I

0:54literally titled it the same thing and then

0:56I made videos about them. So these were

0:58resources that you

0:59could already just go and consume yourself,

1:00walk yourself through them, guide yourself

1:02through them

1:03and for the record they're really really

1:05good. I was able to pretty much use those

1:07resources to

1:08teach myself Snowflake and then repeat that

1:10back in the video in my own sort of style

1:13and nature

1:13and I was following the guide side by side

1:15as well in these videos and having done

1:17that 8 000 people

1:20watched the first video and subsequently

1:22all the other videos also got pretty good

1:25view counts.

1:25In essence people were following through

1:28the entire course so in sort of that little

1:30experiment

1:30I realized that actually I could add some

1:32value to the space and I could make content

1:34that was

1:35interesting. The other problem with

1:36databases is they're just really dry

1:38sometimes. Sometimes

1:39when you're talking about concepts whether

1:41it's related to specific SQL syntax for

1:44that database

1:45or you're talking about security and

1:46governance and you're trying to explain

1:48some of the more

1:48complex architecture concepts it's really

1:51hard to keep things accessible and so that

1:53's also

1:54something that I was super keen to do if I

1:56was going to make content about Snowflake.

1:58So one of

1:59the ways I did that is I broke down the

2:00keynote. I essentially went through the

2:02entire Snowflake

2:03keynote and I tried to sort of make it

2:05simple and accessible and again the

2:06response to that has been

2:08as good as if not just as good as my Table

2:10au sort of keynote breakdowns which I

2:13recently did if you

2:14haven't seen those. So in essence when I

2:16did these experiments I was absolutely

2:18certain that I could

2:19add something to the space and over the

2:20last two years actually that content has

2:22been doing really

2:23really well. And so this brings me to the

2:26topic today which is I've now got a course

2:29available

2:30on LinkedIn Learning for Snowflake. Now

2:33this course is titled in a similar way if I

2:35go to

2:36the post here it's titled in a similar way

2:38to the previous course I did on Tableau. So

2:41everybody's

2:42introduction to Snowflake as a title my

2:44previous course was called everybody's

2:46introduction to

2:47Tableau and it follows the same philosophy

2:49it's exactly the same recipe it's a

2:51different

2:52technology. The whole purpose and even the

2:54naming should suggest this is to make the

2:57technology

2:58accessible to everyone in the business and

2:59you're probably wondering well what do you

3:01mean and what

3:02data have you got to prove this? Well if I

3:04head to my back-end analytics here you can

3:06see the sort of

3:07metrics for my course on Tableau. We're

3:09just under 30,000 learners so we're getting

3:12there but you can

3:13see that the trend on a weekly basis is

3:15pretty consistent roughly 800 people doing

3:18it every

3:18single week starting the course and

3:20learning something new and over here you

3:22can see the titles

3:23by learner. So you can see I work in pretty

3:26much every industry whether it's hospital,

3:28healthcare,

3:29retail, higher education,

3:31telecommunications, IT service and IT

3:34consulting whatever industry

3:36you're working in that course has helped

3:38people learn Tableau and then if you look

3:40at titles a lot

3:40of people working in this space obviously

3:42going to be business analysts of some sort

3:44or strategists

3:45but we've also got lots of project managers

3:47, database developers, specialists, people

3:50who

3:50never open Tableau during the course. So I

3:53wanted to bring some of this secret sauce

3:55to Snowflake as

3:56it were. I wanted to make databases

3:59interesting to learn accessible and also

4:01contextual in the

4:02business setup so that's exactly what I've

4:04done with this course it's called everybody

4:07's

4:07introduction to Snowflake. You can access

4:09it free via my LinkedIn link I'll put this

4:12in the

4:12description below and also in the first

4:14comment of this video. The reason I do this

4:17is because I

4:18think keeping all this access available to

4:20everyone is super super important. LinkedIn

4:23learning is part

4:24of LinkedIn Premium so if you have LinkedIn

4:26Premium for any reason whatsoever you

4:28automatically get

4:29access to LinkedIn learning and if you don

4:32't have access to it everyone is always

4:34entitled to a 30

4:35day free trial so that's yes another way

4:37you can get it for free and then on top of

4:39that let's say

4:40you've done your 30 day free trial or you

4:42don't have Premium you're not a sales

4:43person you're not

4:44one of these recruiters well if you go to

4:46my profile and go to this post you can't

4:48sit here

4:49because this is my own post but if you go

4:51to this post it's public it's open to the

4:53world there'll

4:54be an option there to access it free for 24

4:57hours. Now the course is only an hour and

4:5930 minutes so

5:00that's plenty of time go to that link when

5:02you're ready to just spend an hour and you

5:05can do it over

5:05the course of a day maybe do the first half

5:07in the first half of the day the second

5:08half later in the

5:09day and you're pretty much done you'll have

5:11a strong introduction. It's meant to be

5:13accessible

5:14it's meant to be easy to access if you work

5:16in business you'll be able to go to this

5:17without

5:18having any prior knowledge of databases in

5:20general terms. We will cover some complex

5:23topics but are

5:24always so try and link you off to resources

5:26that are valuable so that's hopefully a

5:28really really

5:28good way to bring you into this. Now to

5:30sort of give you confidence that I can keep

5:32people engaged

5:33if I go to my video analytics here you can

5:36see this is my first video on Snowflake

5:38getting

5:38started with Snowflake and what I love

5:40about YouTube is it gives you retention

5:42graphs for

5:43what people are actually doing through your

5:44videos if you're wondering how do I make

5:46videos and how

5:46do I keep them engaging because I pay

5:48attention to these metrics here and so you

5:50can see here that as

5:51soon as the video starts obviously there's

5:53a big drop off but remember the length of

5:55the video it's

5:5530 minutes so there will always be a drop

5:58off of this sort and typical sort of a

6:00YouTube term is

6:01MrBeast has like something like 97

6:03retention but he's only making like five

6:05eight minute videos and

6:07they're much more interesting than

6:09databases so to get to the first minute and

6:11still have 42%

6:12is I think a pretty good standing. Now you

6:14can see that this pretty much remains flat

6:17all the way

6:17through to the very end so for 30 minutes I

6:19'm able to keep people engaged about Snow

6:22flake and they

6:22even come back and watch certain bits over

6:24again that's why you get this slightly odd

6:26bump right

6:27around the timestamps people are coming

6:29back to do that bit again or they found it

6:30useful and want

6:31to refresh and so that's what's going on.

6:33So I think this is a fantastic resource on

6:35LinkedIn

6:36I've taken everything I've learned about

6:38Snowflake content and I've put it into this

6:40but that doesn't

6:41mean I won't make content here on YouTube

6:43the way this works is LinkedIn is the

6:45professional

6:46platform you can always access this for

6:48free via the description below but the

6:51whole point of this

6:52is complementing that with content here on

6:54YouTube so over the next few months you're

6:56going to start

6:57to see a more consistent cadence of content

6:59around Snowflake and hopefully that's going

7:01to be

7:01something that will help you get on your

7:03journey and the reason I'm doing this well

7:05I'm still

7:06Tableau Tim I'm always going to be Tableau

7:08Tim and I think these two technologies are

7:10fantastic

7:11together but in order to bring people into

7:13that world I think first I have to do

7:15something to

7:15introduce people to Snowflake and then we

7:17can get to that really really good content

7:19where we build

7:20whole solutions whole ideas inside of a

7:23platform using Snowflake and Tableau from

7:26start to finish

7:27and people being able to follow along all

7:29the way through the process and hopefully

7:31at the end of

7:31the day learn something new. Thanks for

7:33watching and I'll see you in the next one.

7:36you

7:36you

7:46[ Silence ]