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What should Mark Recher do (EVP & GM) #dataanalysis #tc26 #tableau

If I were Mark Recher 55 days into running Tableau, my first job would be figuring out how to disrupt my own business before everyone else does.

Part ofTableau Conference 2026
  • The biggest challenge for Tableau's new leadership is being willing to disrupt and cannibalise its own existing business before rivals do
  • Salesforce and Tableau could coast profitably for years, but the analytics paradigm is shifting away from them
  • Many analysts are now looking to different types of solutions as perspectives change in the market

If I were Mark Recher, thinking about my 55 days in the role, I’d ask myself, ‘What should I do next? Where should I focus?’

I’ve considered this question by reaching out to others asking, ‘If you were the CEO of Tableau and just started, what are the first three steps you’d take?’ For me, the answer points to an uncomfortable truth: to remain competitive and keep Tableau at its peak, I need to identify an innovation that will fundamentally disrupt and even cannibalize my current business.

If I don’t make this move, others will, which is the major challenge we face today. I don’t know the exact actions to take I don’t work at Salesforce, and I lack detailed revenue figures. Salesforce and Tableau might even continue for decades without major change if they choose to ‘coast,’ remaining successful and profitable as well-oiled machines.

However, shifting paradigms and changing perspectives mean people are looking for new solutions. This is the inevitable reality that any new leader must face.