Tableau 2025 Keynote Summary | Sandiego

0:00Hey it's Tim here.

0:01This is my Tableau keynote summary for 2025 in San Diego and as you can see I'm in a different place because I'm actually here in person.

0:08For the first time in a long while, this is going to be my keynote summary.

0:11It's going to be the briefer of the longer videos that I do, just going over the keynote and some of the big highlights.

0:16Look out for some other videos later this week and next week on Devs on Stage and some of the other reflections.

0:21on Tableau conference.

0:23As ever, let's get stuck in.

0:25Now going into this conference, there was obviously a lot of anticipation about how Salesforce

0:29would respond to some of the community sentiment over the last month.

0:32There have been several videos, most notably the initial video I made on Webplash and then following that, just a couple of weeks ago, another video called The Elephant in the Room.

0:40And a lot of people asked me immediately after the keynote, hey Tim

0:43Do you think Bikino responded to some of the concerns you had in the conference?

0:46And actually, if you'd watch the elephant in the room video, my general message in that was that that was actually going to be a hard thing to do.

0:53It was going to be hard for Salesforce to respond

0:55to all of those concerns and instead what we did see I think in the Tableau keynote was a recognition of the key messages that Salesforce needed to answer.

1:02So I'm about to break that down now.

1:04Let's have a look at the overview and we'll go through some of these points as we go through.

1:08Look out for the timestamps below.

1:10You'll see them all laid out so you'll see sort of different notes that I'm gonna hit on.

1:13But as ever we're gonna try and keep this as brief as possible.

1:16If this is as long as the keynote, then I've not done a good job.

1:18Let's go into the first section which was the introduction to the conference.

1:22So as it's become pretty familiar, the keynote opens up with Ryan walking on, the CEO of Tableau.

1:27Essentially introducing the room and doing the usual thanks and gratitude to the community.

1:31It's just sort of broken down in two steps.

1:33Firstly, there's a call-out of all the different activity happening throughout conference.

1:37Uh we had a good call out for devs on stage, which is going to be today, Wednesday.

1:41Uh we also have IronViz today, which is a it's a great sort of uh uh event that happens towards the end of the middle day.

1:47It used to be probably the third day in the bigger conferences

1:50Then we have data night out as well.

1:51Then we had a call out to some of the key highlights, the key messaging and sponsors that were at the event.

1:56And as it's become customary over the last few years, there was then a pivot to the community, most notably the Data Fam, as Tableau like to call it

2:03Um for this what they typically do is they do two things.

2:05They talk about the product tableau public, then they also talk about the different roles in the community and the different people who contribute to the community.

2:12So we started first with a big call out for Tableau Public, all the different sort of uh milestones that Tableau Public has hit.

2:18We also talked a little bit about user groups, and then we moved to the other core members of the community, so Tableau Visionaries, ambassadors, user group leaders

2:25and Tableau Conference first timers.

2:27This is a nice sort of spread of different experience levels of the Tableau community.

2:31And there's a little bit of a celebration in the room getting everyone to stand up that sat in those respective groups.

2:36I really liked this.

2:36It's a good way of sort of creating a nod to all the people that give a lot of energy to the community but don't necessarily get much recognition.

2:42This is really their moment.

2:44And then Salesforce would do this sort of smooth transition where the first thing they do, they talk about their core values

2:48This is pretty much in every keynote, so you just have to get used to the first sort of 10 minutes of a keynote to know this is always going to be there.

2:54And that naturally transitions to a section about doing well and doing good where Salesforce talks about

2:59Generally how the business is doing over a period of time and celebrating this concept of 1-1-1 that Salesforce has where 1% of equity, 1% of time, and 1% of product

3:08uh go back into the world.

3:09And so this is always a nice message to see and it's good to see them continue to do this.

3:13It's always hard sometimes to break this down and to to be specific about what's coming from Tableau.

3:17I'd love that sort of breakdown in the future 'cause I think this is more of a general Salesforce celebration

3:22But I'd love it to be more specific so that the Tableau community and Tableau customers could get better context as to what they've actually done in terms of this sort of impact.

3:30And then they transitioned to this look back at Tableau going all the way back to 2003

3:34This was really just a stage setter.

3:36What what SASWs always do with these talks, they sort of do the celebration at the beginning, and then they set the scene for the discussion that's about to happen.

3:43And this was an interesting one.

3:44I thought this was gonna go somewhere completely different.

3:47But in essence they went back to Tableau 1 and they showed us the very first version.

3:51I actually believe Tableau 1 was not the first version of Tableau, I think it was a different product called Solaris.

3:55That was actually Tableau the let's say version zero

3:58But nonetheless, it was good to see Tableau here, Tableau version 1, and it was also nice to sort of see a nod back to the feature.

4:05But what then happened is we moved on to this point around change.

4:09Ryan used this as an opportunity to really double down on this idea that look so much has happened since the very first version of Tableau, and there's actually been an evolution of change all the way through.

4:18And we're actually seeing another sort of era of change now.

4:21Now in the past what they've done is they've they've called these sort of different ways of analytics.

4:25This conference felt like a more mature understanding of how to communicate that message.

4:29So previously they've called this the fourth wave.

4:31And the thing about the fourth wave is that it made sense because we were talking about sort of uh an an anticipation of change.

4:37Now we're in that middle of change.

4:39I think they needed to describe that change in a much, much clearer way, and they basically framed it around AI and the opportunities that it represents.

4:47But the really nice thing here was that they really responded to some of the most recent critique and anxiety in the community.

4:52They pulled out some of the different questions, some of the different concerns.

4:56Not just coming from businesses but also analysts as well.

4:58And what was nice about this is that they put up some of these sort of quotes on screen.

5:02I think they're a little bit filtered, let's be honest, because I think some of the feedback has been a l a little bit, let's say, direct.

5:08But nonetheless, it was actually good to see a recognition of this on stage and seeing all these different points sort of being responded to.

5:14And um Ryan did something which I which I thought worked initially, but then as the keynote went on

5:19I think actually started to sort of do the opposite thing.

5:22Um essentially he was talking about the fact that look none of the products are going anywhere.

5:26And they set up sort of the the context of

5:28show you the whole ecosystem and how it comes together.

5:31But this culminated in a bit of a celebration about how our jobs are going to change with all these sort of different roles uh you know sitting around the analyst

5:38And I think this is an interesting one because um I think Salesforce has a different description to the term analyst than I think we've been used in the Tableau community.

5:46In the Tableau community, when we talk about analysts, we really talk about

5:49Um what I would start to say are artisans, people who build dashboards, curate their data sources, and sort of manage that pipeline end-to-end.

5:57When Salesforce talks about analysts, it's a slightly broader definition, going all the way back to business users

6:02who in the past in the tablet community would have consumed content, but I think Salesforce considers them as part of the sort of um forward looking analyst community.

6:11And so this is a sort of really interesting framing that they had to do in this keynote.

6:15And this is I think where

6:17Little bit of disconnect starts to come into the picture with the Tableau community because I think we do have that different understanding, especially if you're using the core products like Tableau Desktop, Tableau Pro.

6:26Tableau server and Tableau Cloud, we have a different understanding, a sort of a shared understanding of what an analyst is.

6:33And Salesforce is is sort of recognizing that description, but broadening it out because of course they have an interest in selling a product.

6:39And if you broaden out

6:40people you speak to, of course you're gonna sell more.

6:42So this is this is sort of a very deliberate attempt to sort of open up the arms of the of the community to say, hey, look the definition of analyst is a lot broader than I think you've been used to and we see all these different roles playing an important part in the ecosystem.

6:55that we're building.

6:55Ryan sort of closed it off with this really bold statement which is sort of saying, look, your jobs are transforming.

7:01So I always think this is very um an interesting thing to do in a keynote because I think

7:05Everyone goes to conference to understand more about Table, but I think this was like a a little bit of a provocation from Salesforce and Tableau just to say, hey look

7:12I know we're here to love the product, but listen, your jobs are changing.

7:16There's sort of different ways of reading that message.

7:18Um it was delivered in a much softer, sort of less direct tone, but I actually think sometimes when you see these

7:22a slide and it's the only message on screen.

7:25There's a very deliberate point being made almost from the company back to you to say, hey look, we know your jobs are changing.

7:31This is how it's going to look different.

7:33And it was

7:33It was it was both a point and also a message to the community at the same time.

7:38Maybe I've read a bit too much into that, but I always think, look, when you just have

7:41one message on screen, you're trying to make a point.

7:44That's a very deliberate choice and the best way to make that message clear is to have that and only that on the screen.

7:50So um I don't know if you felt the same way in the keynote, but I definitely think this was a message

7:54From Salesforce to us as a community, sort of telling us, look, things are going to change.

7:59And then we landed on the infamous slide, the mind the gap slide, where we basically talk about going from day to rich and insights poor.

8:05Sugentic analytics and data driven.

8:07Now this actual terms data rich and insights poor is a term that I know my good friend Ravi quite

8:13And it's basically been taken and been used in the keynote as a really good way of highlighting sort of this the the real challenge.

8:19And I think it is a good way of uh sort of framing it.

8:22Now this this slide

8:23I call this mind the gap slide.

8:25It turns up in every keynote for the last five years.

8:28It's such a classic Salesforce um, let's say, device to say you're here, this is where you want to head to

8:35How do you get there?

8:36We'll bridge the gaps.

8:37It's literally always the way this slide goes.

8:40I can't tell you how many times I've seen variations of this slide, different sort of mechanisms used, but it's always the same way

8:46And I think at this conference they just use this sort of idea of agentic analytics and data driven AI.

8:51With a bit of a San Diego context on the right given that we're a conference

8:54And essentially talking about look we need to bridge this gap and we need to empower you with the tools in order to be able to do that.

8:59And then this sets up the products that we're going to cover in this keynote.

9:02Now before they did this, they sort of put up this slide of the Tableau ecosystem, Tableau Desktop, Tableau Server

9:08Tableau cloud and Tableau Prep.

9:09I was happy to see Tableau Prep there.

9:10If you go to the Tableau website and click down on the drop down for products, you won't see Tableau Prep there

9:15I kind of thought maybe is this a subtle change to sort of change the ecosystem slowly and sort of move us to a slightly different way of looking at things?

9:23But it was good to see it called out here.

9:24And what they were doing here is really speaking to

9:26the audience in the room saying, look, this is the tableau we all love.

9:29As we as a community would say, this is the core product.

9:32This is what we've grown up with.

9:33This is what has made us, um, so many of us sort of uh really successful in the industry, but also we continue to do good and doing pressive work with the tools we have today.

9:41And as we see improvement start capability sort of keeps moving forward.

9:45But they very much wanted to make a bold point to say look, all of those tools

9:49have a new addition.

9:50This is something called Tableau Next, if you haven't heard of it, that is going to become a core component of this ecosystem.

9:56So all these other tools

9:57Tabonex joins that cohort of tools to make a new sort of product family suite.

10:02And this is really the first time I've seen them really position

10:05Tableau Next as a counterpart to the other tools rather than a replacement.

10:10And this is more of a correction of messaging in the past because I think in the past it's been easy to look at the messaging and think, hey

10:15I think they're about to replace Tableau with this.

10:18This is where we're going.

10:18They've always sort of talked about it as the future of Tableau.

10:21But I think that message has has hit customers in a different way and they're recognizing that.

10:26And so this whole point was really about m making that message a lot clearer.

10:30And so after showing you the sort of core components of the Tableau Neck ecosystem going from things like the data layer, the semantic layer, and the action layer, they then

10:38Hurt that message right back on screen to say, hey look, desktop server, next, Tableau Cloud and Tableau Prep, they all work together.

10:46They use this word of interoperability.

10:49Which I which I think is an interesting sort of jargon word to use, but nonetheless it was there on screen.

10:54And I think it told them actually they needed to tell.

10:56The other products aren't going anywhere.

10:58Tableau next is an addition.

11:00But I think this slide

11:01opens up more questions than than in reality because I think in working through some of this thinking you then start to wonder well how on earth does Tableau Next work with Tableau 7?

11:10How on earth does Tableau Next work with Tableau Pro

11:12How on earth does Tableau Next work with Tableau Cloud?

11:15And how does Tableau Next work with Tableau Desktop?

11:17There are connections, but I think when you start to drill into that question a little bit more.

11:22You actually find that this message is slightly disingenuous.

11:25It's not exactly as simple as this slide suggests.

11:28And even as someone who covers Tableau in a lot of depth,

11:30In the last month alone, some of this detail, some of this messaging has been changing.

11:35But of course, this is the keynote where they really talk about the year ahead.

11:37So I'll give them a little bit of leeway and say, hey, look

11:40Over this year, what I really want to see is an answer to this question.

11:44How do all these platforms truly work together?

11:46And another thing that I want to highlight here is there is a nuance to saying something like that.

11:50When we say interoperability, especially as data analysts

11:54That really does specifically mean a set of things and um I'm not sure entirely that sometimes in Salesforce Messaging they understand that word.

12:02And by that I mean making it easy to go from let's say Tableau Cl uh cloud to Tableau Next and not having to understand essentially a very complex ecosystem.

12:11to do that.

12:11If I said to you today I want to move a data source um from tablet server to tablet cloud you'd be able to tell me that the best way to do that is to use something like the tablet cloud migration sdk

12:20To go get the asset from Tableau Server and put it on Tableau Cloud.

12:24Hear that was question and I have a very clear response.

12:27With this capability, I still do not know how I would do that.

12:30And so that's why slides like this are great.

12:33But in practice we need a lot more detail as to how it's actually going to work.

12:36And they finished this general point by showing, look, we don't just do this by showing you slides, we do it by showing investment

12:42in the community, in Tableau Server and in other uh sort of areas.

12:46And they talked about potentially doing new and simplified pricing

12:49uh coming in the in the near future.

12:51They didn't actually announce what this would be, so I think we have to wait for a little while for this to mature.

12:55But what I will say that if you go to the tableau pricing page

12:57There have been a ton of changes on the pricing page just over the last month, partly in design and communication, but also in the way the bundles come together and also in the naming of the little uh

13:07sort of let's say uh skews that you can buy so I would I would highly urge you to pay attention to that page over the coming months as things change and of course I'm hoping that your account executives will tell you what to expect as well

13:18That really closed out this section and we went on to this final slide, which is saying, look, well, what does the future look like?

13:23And they really set up the chief product officer, Southern Jones.

13:27to talk about Tableau Next.

13:28And so what I'll say about this next session, I think it was the first time that I've seen a cohesive vision of the workflows that they intend you to do on Tableau Next.

13:36So let's go and have a chat about that.

13:38So this section was opened up by Sother Jones.

13:41He basically talked to the product itself, his achieve products offset, and his role was really to nail this thing that I don't think Salesforce have nailed until this very keynote.

13:49Which is to more clearly lay out what Tableau Next is and how it works and how all the different components come together to sort of speak to that.

13:57Now

13:58What I want to do for this section is actually do a more deliberate breakdown of this entire workflow because I think it's the first time we've actually seen this encapsulated workflow in a nutshell.

14:07In the past what we have seen is exactly the same workflow, but w without as clear a call out as to what the different components are.

14:14So to me this was very much more a mature message about Tableau Next.

14:18I think we've had essentially two years of being told that something was coming.

14:21We're now in the phase where I think South Force need to deliver and so what they did in this keynote is at least show a much more confident understanding of their own vision

14:29and a much more confident portrayal of how they expect you to use it, which I think was needed at this keynote.

14:34One of the key messages that needed response.

14:36And in in my honest view, I think they didn't have it.

14:38Now that's not to say that everyone's gonna love this vision.

14:41I'll come on to the next to the next bit a little bit later where we'll talk about

14:44the response to this, but needless to say, just just taking account how people feel about it, I think this was a very clear representation of what Tableau Next is.

14:52Now one of the things they did in this keynote is really lay this out.

14:56So I'm actually jumping ahead a little bit to show you the tablets ecosystem in one place.

15:00Then I'll go back to the demo that they did

15:02This was the slide they used to basically show you how the Tableau Next platform comes together.

15:06We've got the data layer, semantic layer, visualization and action layer.

15:10And at the very top you've got what I would call skills.

15:12Data Pro Concierge and Inspector.

15:14Now if you're new to this channel, you won't have seen my videos where I've broken this down before.

15:18This is just a much more mature understanding of these.

15:20So go ahead and check out those videos that I've spent 10 minutes

15:23all the way to two hours breaking these down.

15:25So choose whichever format you want.

15:27I'll put a link in the description.

15:29But I think the other thing that was really good about this message was that it was a more clear understanding of where the tableau marketplace

15:34uh comes in and I think they removed a lot of the clutter compared to what we've seen in the past.

15:38I'll put an image of sort of past breakdowns of this so you can just see what that looks like.

15:43But needless to say, I think this was a very good understanding of the platform portrayed.

15:47And then what they then did is they went through a demo showing you how the platform worked.

15:52Now the demo was concentralized into two halves

15:54The first one was about accelerating analytical workflows and then the second part was about driving better organizational outcomes.

16:00Now again I'm gonna break this down as a separate video, but what I'll say is

16:03The first part where they were explaining the analyst workflow was super clear.

16:07I'll pull some screenshots of all the different components and I think a few of the call-outs that I'll make here

16:12is they had a very clear sort of uh lower four-thirds, this little message that you see at the bottom, showing you exactly which part of the ecosystem you were seeing at any one time

16:21And they were narrating it through the different workplaces, literally explaining what the analyst was doing as they went through it.

16:27And I think they did it in a in a realistic sort of time frame.

16:29It was about like a ten minute demo, but it did feel like you were going through the entire workflow in a very quick way.

16:34Obviously these demos are nicely set up and I think genuinely for the first time we were seeing a real product.

16:40We weren't just seeing sort of a Figma mock-up

16:42The reason I'm saying this is because after the keynote I went and spoke to a few product managers and they actually showed me the thing working with all the bugs and everything going wrong, which of course wasn't sort of fully on display for customers, the things that people were seeing were a little bit more polished

16:54But nonetheless I saw the exact same thing working on people's laptops.

16:58So that also answers a critical feedback that I think I I've been very public about, which is sometimes we see things that aren't necessarily finished products and they are visions, they're Figma mock-ups

17:08But I think a lot more of what we saw was actually live in code as well and existed somewhere else in the in the sort of Salesforce.

17:15So I'm not saying that everything the keynote was actually a live version

17:20But what I'm saying is that what we saw did exist in build somewhere else where you could see it.

17:25And so I'm always sort of on the fence about whether that's appropriate or not.

17:28Should you always show 100% polished things in the keynote?

17:31Sometimes live demos go wrong

17:33And we did actually see that.

17:34There was a funny moment where keyboard maestro trial ran out during the middle of the keynote and you could see the presenter switch back and before

17:40Really bad timing for that.

17:41So that's that's just a really good example to say, hey, look, this demo is real.

17:45But needless to say, I think there's still a lot of work to do in terms of just getting the product into the community's hands

17:50So they can see this workflow for themselves, really try it out and see where the bugs are, where the edges are.

17:55It's one thing doing a creator demo, it's another thing to let someone else drive that demo and bump into all the issues themselves.

18:01So we've still got that to do, but at least it was good to see this forward step.

18:04We were then joined by Rikus Rubatsan, who is the Chief Market Officer at Tableau.

18:08She's only been in the role for literally maybe a couple of months, so she's very new to the Tableau ecosystem.

18:13This was really her first opportunity on the main stage talking to the community.

18:17I think this is a really important time as an executive.

18:20There's been a lot of sort of change in the Tableau executive team over the last, let's say, three years

18:24There's been a lot of turnover as well, and with that comes a lot of ideas that come and go.

18:28So it was really uh it's really important.

18:30These moments are, I think, more important than people recognise.

18:33Because it's the first opportunity for an executive to really sort of put their foot forward and maybe communicate their intent.

18:39And what was interesting about this next section is that Rika really drove this sort of

18:42connection between look this is how the platform works but here's how it drives business decisions and business outcomes so Rika very much became the customer as a CMO as a mock CMO for this exact demo even though she's actually the CMO of Tableau

18:55And um uh Suther, who's the chief product officer, was explaining how the platform answers the key questions she should be interested in as a CMO.

19:04Now I'm not going to do a breakdown of that.

19:06What I'll do is I'll do a separate video where I'll go through that in full.

19:08It's just a it's a it's a running demo, so really the only way to summarize that is just to watch that section.

19:13So I'll put a link to the keynote so you can go and watch it yourself.

19:16But I'll say look, what I did like about this is it I think it connected more clearly how Tableau Next responds to the customer messages, to the messages that maybe CFOs, CIOs

19:25want to hear about how this platform really changes what they do.

19:28And it read really nicely into a customer demo and a customer is sort of endorsement from Box, who's obviously a cloud storage company.

19:34I think it was a really nice connection between here's the platform, here's how it works

19:37Here's how it makes your workflow better.

19:39And then here's how actually a team, a company, has started to use some components of this ecosystem to change things.

19:45But there was one big but and I'll come to it in a in a brief moment.

19:48Let me just set up this uh scene around box

19:51as well.

19:51So the demo front box was really uh just more of a really big big sort of endorsement around two ideas.

19:58Firstly it was an endorsement around this direction

20:01But it was also an endorsement of Tableau Pulse.

20:03And I think the marketing genius that got done here is that in certain parts of the video, we talked about Tableau Next as an ecosystem and a vision that's coming forward.

20:12and the benefits it's perceived to have, but at the same time it was mixed in with an actual endorsement of Tableau Pulse, which is ready launched and people were using.

20:21So Michelle here was

20:22talking really boldly and cleverly about Tableau Pulse.

20:25But the real twist here was that Erin Levy CEO and co-founder of Box was talking more about the future and how it behaves.

20:33And I noticed it in the keynote, but

20:35When Aaron and the team were talking about the future, they were talking about the perceived benefits.

20:40They haven't been realized, they were talking about them in the future tense.

20:43But when they talked about Tableau Pulse, they talked about them in the past tense, the realized sense.

20:48So the the real marketing sort of genius here

20:50maybe a little bit sort of deceptive, was that talking about the future, they were very clear as customers to say we think this is going to be a good thing for us.

20:59And they were talking about the past, they were talking about real successes

21:02But if you were in the keynote room and just watching it, it was very easy to just sort of miss that detail and just think of this as like, hey, look, this Tableau platform is working for us.

21:10But in actual fact, I don't I I don't genuinely think they've had access to the entire platform, the whole Tableau next other

21:15So they couldn't really speak to that and I think it was just an interesting thing to call out.

21:19I'm not sure I'm at I'm articulating it as clearly as possible.

21:21If you noticed it as well, let me know.

21:23But I think this was a really important point to call out.

21:25This customer message was a huge endorsement

21:28There was an endorsement about something that I don't think they've genuinely tried yet, or if they have, they haven't tried it in the full sense of the reality that we've just seen in the keynote, i.

21:36e.

21:37all the workflows coming together in one cohesive piece

21:40But Box seems to be behind that message.

21:42And I think that was good to hear.

21:43Some customers are actually behind this change.

21:45They're going to push forward and make sure that they adopt it to see how it can change their workflows.

21:49And some of the opportunities they're talking about.

21:51They've actually seen in other parts of their business using AI and deploying it there.

21:55So culturally, they're a business that is using AI more widely, and Tableau being part of that ecosystem is a really important thing to them.

22:02So I just wanted to sort of

22:04You know, package that nicely and sort of make that super clear.

22:06To then end this section around customers with a message around some of the customer success stories they've had

22:11They pulled out a few customers, box included, but also a couple of other companies with some notable mindset.

22:16And this is a classic sort of marketing uh sort of play that uh Salesforce do, and actually I think Sa Tableau used to do in the past in a slightly different way

22:23Um and so this was nice to see.

22:25To be honest with you, I think these are really important because sometimes we we sort of look at some of these messaging from companies and these numbers, they're really hard to sometimes sort of

22:34put a logo behind and for these companies to be happy to have their logos on stage in a keynote to tens of thousands of people, many more uh online, I think is a really important thing to see that there are some people doing this

22:46And so as part of the executive track at conference, which I'm not part of, but I'm sure the discussions do focus around how is this sort of value realized

22:54And what are the metrics that are driving some of this?

22:56And that is a really important thing.

22:57And when you're working at an executive ever executive level and you're making these sort of decisions to get behind a platform,

23:02the value needs to be real and you need to be able to see the path to how to realize that value.

23:07So these slides don't just come together with like a you know, finger in the air.

23:11These are they there's a lot of attention and detail that goes into these numbers and making sure that every single number on these slides

23:17you can stand behind and say if I had if I had like a a a superpower, the one thing I'd love to do is to get all of these companies behind the table and just say, hey

23:25Can you break down how you've arrived at this number and show us how you've arrived at this match?

23:29Because I think that would be a great insight for the rest of the community.

23:32And we had box do it, but I'd love to see some of the messages from other other companies as well

23:36So they then close out this section with another reminder that look the table we all love.

23:41And it's funny because in the previous slide it was red, the sort of like warm color saying, look, this is change, this is coming, this is this is what we think

23:48And then they ended up with this sort of greed message.

23:50I always think these things are such deliberate choices, right?

23:52So we start at the beginning, anxiety, stress, change.

23:55Then we end at the end with green, calm, vision, all that stuff.

23:59So again another really sort of

24:01Subtle sort of mind game going on there and it was sort of good to see this being called out.

24:05There was a knife call out to something called the Tableau Blueprint.

24:08Essentially it's been enhanced to talk about the agentic analytics vision.

24:11And I think this needed a bit of change just to bring it up to speed with how organizations really change their culture and adapt it to sort of meet the challenges of the future.

24:18And I was really nice to sort of just see this laid out.

24:21They also announced the Tableau Community Slack.

24:23This is a great little touch.

24:24Uh a long time ago I made a video about how we needed a Slack for the community, a place for all of this to come together.

24:29Because frankly I said at the time that look, Twitter and all these platforms

24:33Great, but when something goes wrong with them, um they're not our place, they're not our places to call home.

24:37And we saw this.

24:38Twitter has massively changed to the point where most of the community has migrated.

24:42And so all of that energy and time invested into that social platform as a communication phase has completely disappeared.

24:48So now Salesforce are stepping in and they're offering a new Tableau community slack.

24:51You can see the QR code on screen

24:53Go ahead, sky in it, join it.

24:54I'm on there.

24:55You can find me as Tableau Tim.

24:56Reach out to me, tag me.

24:57I'd love to talk to all of you.

24:59So go ahead and check it out.

25:00I think this is going to be a nice touch.

25:01I love Slack as a tool.

25:02It's much better than Microsoft Teams and it's uh for a community tool it's

25:06It's really nice and it's better than something like Discord, which is more of a like a a gaming focus.

25:10So many other companies do this, whether it's DBT, um Databricks, all these other companies have something similar.

25:16So it's great to finally have

25:17Something like this for Tableau that we can evolve and build over time.

25:20We then close this section out with a little feature on Harim Jung who had a presentation about a data visualization she built.

25:27This is really again another core line to the Tableau community

25:29I think this is a really nice touch.

25:31When you're when you're an ambassador or a leader, it's you you do a lot of good work and sometimes it doesn't get the recognition it deserves.

25:36And so it was great to see Harim here, getting her moment to shine

25:39and seeing that sort of positivity shine through not just in her message but also Salesforce's endorsement of the work she's doing.

25:45Now we close off the keynote in a I think a very strange way.

25:49Um it almost felt like they had to sort of like, you know, just just just hit a couple of points.

25:53The first one of these points is just showing you the value they've delivered.

25:56So um they they use this term core to tableau.

25:59Core always means like the tableau we know and love

26:02So they showed look all of these different features that have been delivered.

26:05What I found interesting about this was that last year we saw a slide that showed something simpler that said what was going to be delivered

26:13This year we saw the same slide, but with a tick to say we have done this.

26:17What I was missing was a commitment about the next year.

26:21So this was nice to see.

26:22We said we've done

26:23Good to see this out.

26:24They've added a few items here and I think I called this out in my pre-conference setup.

26:29But what I would have loved to see is like these are the next set of features that we're going to deliver

26:33Maybe that will come on Devs on Stage, maybe that's been sort of split out for a good reason.

26:36I haven't seen Devs on Stage yet.

26:37I'm about to see it in the next four hours, so maybe I'll I'll know by the time I'm editing this video.

26:42But nonetheless, they did call out, hey look, if you want to keep adding to these ideas, go to the community exchange and you can add your idea on there.

26:49We then had a short plug for Hyperforce.

26:51Hyperforce is essentially Salesforce's technology to deploy

26:53Tableau Cloud and all these other great Salesforce capabilities in different locations around the world.

26:58Basically think of this as a layer on top of AWS that allows them to deploy to different regions.

27:03And additionally, they also introduced Google Cloud platform support for Tableau Server

27:07Tableau cloud, so if you want to run a Google Cloud uh cloud platform instead, you're going to be able to do that, which is which is a really nice touch.

27:13Now I didn't see this coming, but at the very end they ended on the point about Tableau Server with AI.

27:18And this is a really bizarre sort of twist because

27:20Generally speaking, Tableau Server is great, and I know you know server admins really love to see investments in Tableau Server because it's felt like all of that energy has gone into Tableau Cloud.

27:29But one of the biggest critiques I had was that look, AI is something that everyone's doing, and we shouldn't be leaving Tableau Server customers behind just because they run on-premise architecture.

27:37And I said there is a way to get this to work with on-premise architecture

27:40And so they kind of surprised me here by saying, hey, we've got Tableau Server with AI and they showed a capability.

27:51But they did show the capability working.

27:53They showed essentially

27:54A little chat window inside of a dashboard running AI on Tableau Server.

27:58This was essentially the pitch.

28:00And they explained how it works by showing this diagram.

28:02How does AI for Tableau Server work?

28:04And this is actually very similar to the Einstein truss layer, but instead this is running on your own architecture.

28:10So I haven't seen the session of this, I haven't seen the detail on this.

28:13But my understanding if I explain this diagram is that you get a prompt of the user question coming in.

28:18You pick your LLM so you can choose whatever LLM you want to choose, whether it's hosted in-house.

28:22There's a framework to access that LLM, so you've got Langchan, Lama Index and Haystack.

28:27These allow you to essentially take your question and transport it using the Visquel Data Service API through published data sources

28:35to the uh LLM and then it comes back with an app and answer.

28:38So very much um a way for Tableau Server to use AI to generate prompts and then answer questions essentially without needing Tableau Cloud.

28:47There's no capability of Tableau Cloud here.

28:48And this is really interesting because I thought to do this they might need to send some data up to Tableau Cloud, but they've actually managed to, I think, show a solution that doesn't need that.

28:56So this is actually quite big because a lot of companies do have

28:59AI instances of let's say ChatGPT or Google Vertex inside of their organization.

29:04So being able to use Tableau Server combined with those capabilities could be a really nice addition to add this sort of question and answer capability to their dashboards.

29:13We then ended with a reminder of what's to come, truth to the core, an event tomorrow which talks about the tablet community, obviously Ironviz, Devs on Stage, Day to Night Out.

29:22And of course a call out to Dreamforce in the future and of course the next year the conference will be in San Diego again.

29:28So we kind of in the cot in the keynote, we kind of got this uh sort of announced a little bit early

29:32But nonetheless, we had a call out here to Dreamforce as you can see.

29:35I'm just going to the end here to show you that Tableau Conference will be in San Diego next year on May the fifth to seventh.

29:40It's a little bit later.

29:41I appreciate that because having this conference right before the Easter break

29:44Not so ideal, but nonetheless really good to see.

29:46Anyway, that's been my summary.

29:48A little bit longer than planned, but hey, we're here in San Diego.

29:51I'm sat in a slightly different setup.

29:52Try to do my best to summarize what was actually a long keynote as best as I can.

29:56Thanks for watching and I'll see you in the next one.