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S2 E7: Bonus: Hot take on Salesforce acquisition of Tableau

Salesforce just bought Tableau, and my first reaction was Donald Glover walking back in with pizzas to find the whole room on fire.

  • Salesforce agreed to acquire Tableau for $15.7bn against a market valuation of around $10bn, signalling significant added value and a vote of confidence in Tableau's position.
  • Tableau itself grew through acquisitions of IP-rich firms like Hyper, ClearGraph, Empirical Systems and InfoActive, so being acquired is the natural next step of company maturity.
  • CEO Adam Selipsky's pivot to subscription licensing helped grow Tableau's market cap from roughly $4bn to $15bn, making it both a stronger company and an attractive target.
  • Google's acquisition of Looker days earlier lifted Tableau's share price about 6%, showing the market reassessing the value of remaining independent analytics players.
  • The real risks to watch are ownership of Tableau's core IP and whether Salesforce's broad acquisition appetite dilutes focus, weighed against the upside of a Disney–Pixar style merger of cultures.

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| A slightly different episode to the usual. Ravi and I reflect on the recent announcement. Salesforce and tableau have agreed to enter acquisition talks.

           Show Notes

• Leaked documents (https://www.seattletimes.com/business/technology/leaked-document-listed-tableau-among-salesforces-potential-acquisition-targets/) showing interest in Tableau.
• Salesforce press release: (https://investor.salesforce.com/press-releases/press-release-details/2019/Salesforce-Signs-Definitive-Agreement-to-Acquire-Tableau/default.aspx) Salesforce Signs Definitive Agreement to Acquire Tableau
• Ben Thompson on the acquisition (https://stratechery.com/2019/tech-and-antitrust-follow-up-google-buys-looker-salesforce-buys-tableau/) : Tech and Antitrust Follow-up, Google Buys Looker, Salesforce Buys Tableau

Feedback welcome on Twitter to Ravi at @scribblr_42 or Tim at @tableautim - or e-mail us, at [email protected] (mailto:[email protected])