# What should Mark Recher do (EVP & GM) #dataanalysis #tc26 #tableau

> This is content from just-tim, the data-and-analytics channel by Tim Ngwena (formerly 'Tableau Tim'). Tim has 12+ years of hands-on BI experience and covers Tableau most of all, plus Power BI, Looker, Hex, SQL and data modelling, the analytics industry, and the craft of doing the job — always tool-agnostic and honest about the trade-offs.

- **Author:** Tim Ngwena (just-tim, https://just-tim.com/about)
- **Published:** 2026-05-18
- **Format:** Short · 1 min watch · transcript available
- **Topics:** Industry trends, Tool strategy
- **Tools:** Tableau
- **Canonical:** https://just-tim.com/posts/what-should-mark-recher-do-evp--gm-dataanalysis-tc26-tableau
- **Watch:** https://www.youtube.com/watch?v=ROUU_6vEALI

I run a thought experiment on what Mark Recher, Tableau's new EVP and GM, should do 55 days into the job. My core argument is that to stay competitive Tableau must bring in innovation that cannibalises and disrupts its own existing business, because if it doesn't, competitors will.

## Key takeaways

- The biggest challenge for Tableau's new leadership is being willing to disrupt and cannibalise its own existing business before rivals do
- Salesforce and Tableau could coast profitably for years, but the analytics paradigm is shifting away from them
- Many analysts are now looking to different types of solutions as perspectives change in the market

Watch the full video, read the transcript and use chapter deep-links on the page: https://just-tim.com/posts/what-should-mark-recher-do-evp--gm-dataanalysis-tc26-tableau

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just-tim — Data and analytics, with a point of view. · https://www.youtube.com/channel/UC7HYxRWmaNlJux-X7rNLZyw · https://twitter.com/TableauTim · https://www.linkedin.com/in/timngwena