# Tableau Next: New Name (again) Same Vision

> This is content from just-tim, the data-and-analytics channel by Tim Ngwena (formerly 'Tableau Tim'). Tim has 12+ years of hands-on BI experience and covers Tableau most of all, plus Power BI, Looker, Hex, SQL and data modelling, the analytics industry, and the craft of doing the job — always tool-agnostic and honest about the trade-offs.

- **Author:** Tim Ngwena (just-tim, https://just-tim.com/about)
- **Published:** 2025-03-04
- **Format:** Video · 10 min watch · transcript available
- **Topics:** Industry trends, Tool strategy
- **Tools:** Tableau
- **Canonical:** https://just-tim.com/posts/tableau-next-new-name-again-same-vision
- **Watch:** https://www.youtube.com/watch?v=L-QGH5JIHPY

I break down Tableau's latest name change, where the product formerly known as Tableau Einstein, then Tableau with Agent Force, is now officially called Tableau Next. I explain what Tableau Next actually is, what happens to the core Tableau products you use today, and why the constant rebranding causes friction.

## Key takeaways

- The product has gone through three names: Tableau Einstein, then Tableau with Agent Force (a placeholder), and now the final name Tableau Next.
- Tableau Next is the same experience-led vision previously shown, focused on fitting organically into the Salesforce ecosystem and tackling complaints around formatting and templating.
- Tableau Cloud, Server, Desktop, Prep and CRM Analytics are not going anywhere and are now referred to internally as 'Tableau Core'.
- Salesforce is targeting the 80% of business users beyond capable data analysts, which means accepting some friction with the existing core user base.
- Salesforce quietly find-and-replaces old product names across its website, so blog post metadata no longer reflects the true publication chronology.

## Chapters

- 0:24 The naming timeline so far
- 1:40 What is Tableau Next?
- 4:00 What happens to core Tableau products
- 5:21 Targeting the 80% versus the 20%
- 6:57 The Proteus parable on name changes
- 8:34 What's next and getting hands-on

Watch the full video, read the transcript and use chapter deep-links on the page: https://just-tim.com/posts/tableau-next-new-name-again-same-vision

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just-tim — Data and analytics, with a point of view. · https://www.youtube.com/channel/UC7HYxRWmaNlJux-X7rNLZyw · https://twitter.com/TableauTim · https://www.linkedin.com/in/timngwena