# Salesforce Tableau in the 2023 Gartner Magic Quadrant for Analytics and BI Platforms

> This is content from just-tim, the data-and-analytics channel by Tim Ngwena (formerly 'Tableau Tim'). Tim has 12+ years of hands-on BI experience and covers Tableau most of all, plus Power BI, Looker, Hex, SQL and data modelling, the analytics industry, and the craft of doing the job — always tool-agnostic and honest about the trade-offs.

- **Author:** Tim Ngwena (just-tim, https://just-tim.com/about)
- **Published:** 2023-04-13
- **Format:** Video · 1712 min watch · transcript available
- **Topics:** Industry trends, Tool strategy
- **Tools:** Power BI; Tableau (cloud, server)
- **Canonical:** https://just-tim.com/posts/salesforce-tableau-in-the-2023-gartner-magic-quadrant-for-analytics-and-bi-platforms
- **Watch:** https://www.youtube.com/watch?v=hW5ZhjUZGl0

I'm back after surgery to walk through the 2023 Gartner Magic Quadrant for Analytics and BI Platforms, focusing on where Salesforce Tableau lands. I break down how Gartner scores tools, read through Tableau's strengths and cautions, compare against Microsoft Power BI, and float an idea for a community-led scorecard.

## Key takeaways

- Tableau placed as a Leader for the 11th year running but is now listed as 'Salesforce (Tableau)', signalling the brand will fold fully into Salesforce next year, mirroring how Microsoft and Google appear as parent companies rather than products.
- Gartner's chart has no numerical axis; scores come from weighted evaluation criteria for 'ability to execute' and 'completeness of vision', kept proprietary so the report can't be reverse-engineered.
- This year's Tableau cautions ring true to real user experience: slower revenue growth, Salesforce layoffs, slower standard-support timelines, and pressure to upgrade to premium support.
- Cautions also flag Salesforce-centric innovation (full value needs Salesforce/Einstein/Data Cloud), opaque add-on pricing, and a cloud-first direction that leaves on-premise server customers with fewer net-new features and only two updates a year versus four for Tableau Cloud.
- Microsoft leads on the strength of Power BI's bundling into Microsoft 365 E5, Azure and Teams, with cautions around governance, limited headless open architecture and Azure being the only deployment option.

## Chapters

- 0:00 Back from surgery and report drops
- 0:16 What the Magic Quadrant is
- 2:08 The quadrant chart and Salesforce branding
- 4:23 How Gartner arrives at scores
- 8:06 Tableau's listed strengths
- 11:07 Tableau's cautions explained
- 20:01 Microsoft Power BI analysis
- 25:25 Idea for a community scorecard
- 27:29 Closing and what's next

Watch the full video, read the transcript and use chapter deep-links on the page: https://just-tim.com/posts/salesforce-tableau-in-the-2023-gartner-magic-quadrant-for-analytics-and-bi-platforms

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just-tim — Data and analytics, with a point of view. · https://www.youtube.com/channel/UC7HYxRWmaNlJux-X7rNLZyw · https://twitter.com/TableauTim · https://www.linkedin.com/in/timngwena