# S2 E4: Byte - Champions (and a small announcement).

> This is content from just-tim, the data-and-analytics channel by Tim Ngwena (formerly 'Tableau Tim'). Tim has 12+ years of hands-on BI experience and covers Tableau most of all, plus Power BI, Looker, Hex, SQL and data modelling, the analytics industry, and the craft of doing the job — always tool-agnostic and honest about the trade-offs.

- **Author:** Tim Ngwena (just-tim, https://just-tim.com/about)
- **Published:** 2024-04-22
- **Format:** Video · 47 min watch · transcript available
- **Topics:** Industry trends, Community, Career
- **Canonical:** https://just-tim.com/posts/s2-e4-byte---champions-and-a-small-announcement
- **Watch:** https://www.youtube.com/watch?v=feSuP-YaEZQ

In this episode of the podcast we follow up on last week's natural language processing discussion, announce our rebrand from 'What's So What Now What' to Datum, and then dig into what it means to be a champion inside an organisation. Ravi and I unpick the different types of champions, how to cultivate them at enterprise scale, and why context and measurement matter.

## Key takeaways

- A 'champion' means something different in every organisation, so context matters more than a generic label — a champion who thrives in one company can flop in another.
- Champions come in distinct types: mission carriers, challengers of thinking, early adopters, value drivers, CPD trainers and professional leaders, and you rarely need one person to embody them all.
- Rolling out tools at enterprise scale needs top-down buy-in and bottom-up enthusiasm coordinated in the middle — like fixing a car while it's still racing.
- The model for managing complex change shows what happens when one ingredient is missing: no action plan gives a false start, no resources leaves you frustrated, no vision causes confusion.
- Measure and collect champion success stories and dollar/time savings as you go, because retrospective collection is hard and you need that data to motivate people and justify the investment.

## Chapters

- 0:36 NLP follow-up and empowering analysts
- 3:14 Rebranding to Datum
- 7:08 What is a champion, really?
- 13:12 The role of champions in organisations
- 16:47 Mission, ethos and company identity
- 21:17 The different types of champions
- 27:11 Individuals versus champion teams
- 32:19 Managing complex change and culture
- 37:41 Measuring champions and seeking context
- 45:17 Closing and rebrand reminders

Watch the full video, read the transcript and use chapter deep-links on the page: https://just-tim.com/posts/s2-e4-byte---champions-and-a-small-announcement

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just-tim — Data and analytics, with a point of view. · https://www.youtube.com/channel/UC7HYxRWmaNlJux-X7rNLZyw · https://twitter.com/TableauTim · https://www.linkedin.com/in/timngwena