# 2023 In review

> This is content from just-tim, the data-and-analytics channel by Tim Ngwena (formerly 'Tableau Tim'). Tim has 12+ years of hands-on BI experience and covers Tableau most of all, plus Power BI, Looker, Hex, SQL and data modelling, the analytics industry, and the craft of doing the job — always tool-agnostic and honest about the trade-offs.

- **Author:** Tim Ngwena (just-tim, https://just-tim.com/about)
- **Published:** 2023-12-30
- **Format:** Video · 144 min watch · transcript available
- **Topics:** Community, Industry trends, Career
- **Tools:** Tableau (embedding, pulse)
- **Canonical:** https://just-tim.com/posts/2023-in-review
- **Watch:** https://www.youtube.com/watch?v=FcVD740h5So

This is the unedited recording of my live 2023 year-in-review stream, where I open up my YouTube Studio back end and walk through the channel's stats, revenue and content strategy. I explain how the YouTube algorithm rewards watch time and click-through rate, share why I took several breaks (including a skin cancer scare), and start to reflect on the big changes at Tableau under Salesforce.

## Key takeaways

- YouTube's two core levers are click-through rate (thumbnail and title) and average view duration, and the algorithm takes roughly 90 days to learn who likes a video before giving it a second lift in reach.
- Revenue is split 60/40 in the creator's favour from advertiser spend, working out to roughly £7.57 per thousand views on my channel, which is gross of tax and nowhere near profit after equipment and editing time.
- Long-form 'well' videos like the four-hour Tableau Desktop Crash Course (94k views, 21-minute average watch) drive disproportionate value, but you cannot build a whole channel out of them.
- The channel did 1.2 million views and 102k watch-time hours in 2023, around half of its lifetime totals, with about 60% of traffic originating inside YouTube as a search engine.
- Tableau is now a Salesforce product, not a company, and enough leadership and product changes happened in 2023 to treat it as effectively under new management.

## Chapters

- 0:00 Going live and sound check
- 4:00 Rough agenda for the session
- 9:38 Inside the YouTube Studio dashboard
- 14:57 Click-through rate and view duration
- 19:24 Revenue and the YouTube business model
- 23:46 Audience retention and chapters
- 27:11 The 2023 numbers in context
- 30:16 Breaks, illness and a health scare
- 36:27 Top content and well videos
- 46:45 The YouTube funnel and channels viewers watch
- 54:30 Tableau as a Salesforce product

Watch the full video, read the transcript and use chapter deep-links on the page: https://just-tim.com/posts/2023-in-review

---
just-tim — Data and analytics, with a point of view. · https://www.youtube.com/channel/UC7HYxRWmaNlJux-X7rNLZyw · https://twitter.com/TableauTim · https://www.linkedin.com/in/timngwena